Tiktok is for you too
Attention is the new currency. We’re always seeking new ways to capture fleeting focus. Enter TikTok, a platform that quickly grew from being a Gen Z dancing platform to a powerful marketing tool for brands across all industries.
Content not ads - brands useful/interesting to people
Why should TikTok be your next marketing move?
- Diverse Audience
The demographic landscape of Tiktok is changing, with 53% of users being over 30 (source). This broadening demographic spectrum means that your target audience is not just on TikTok. They're actively engaging, exploring, and waiting for content that resonates with their diverse interests and needs. Whether your focus is on financial services, tech, or e-commerce, there's a niche for you on TikTok.
- Unparalleled Exposure
Creativity meets virality on TikTok. With over 1 billion monthly active users worldwide, the unique algorithm delivers your content to anyone, anywhere – regardless of the number of followers. If you're aiming to increase your visibility in your industry, this is your opportunity.
- Creative Storytelling
TikTok thrives on authenticity, creativity, and storytelling. This is your opportunity to communicate your message through engaging, educational, and relatable content. The focus transcends traditional promotional content and becomes about connecting and converting that connection into high-value clients through strategic nurture.
- Creative Testing
The platform serves as a creative testing ground for new ideas. This allows you to refine your approach based on real-time feedback and analytics. TikTok encourages content strategies that might be too avant-garde for other more conventional channels. This is your opportunity to learn what your audience cares about.
So, if you're still wondering, "Should I be on TikTok?" the answer is most likely yes. Dive in, get creative, and watch as your business grow on TikTok.