To be truly essential brands must go beyond like-ability and preference to establish a meaning, purpose and relevance and in the now. They have to be useful.
Our approach is based on ear-to-the-ground, up-to-the-minute insight and the means to respond in real-time. One that brings your brand to life in the moment based on the possibilities of technology fuelled by big data and the power of brand storytelling.
Essentiality comes from a deep understanding of the contexts in which your brand has meaning and relevance; the situations in time and place in which your brand proves their purpose & usefulness.
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