B2B TECHNOLOGY WHITE PAPER:
FIVE CONTENT MARKETING
DOWNLOAD NOW! A LOOK AT B2B TECHNOLOGY MARKETING CHALLENGES AND HOW TO OVERCOME THEM. INCLUDES INSIGHTS FROM LEADING BRANDS IN THE SECTOR SUCH AS SYMANTEC, BOX, MIMECAST AND TECHTARGET.
We know the journey to purchase has changed for technology buyers. The challenge for all B2B technology marketers is this: “How do I have more influence on my prospects during their online research?”
This White Paper will help you review your content marketing efforts against five success factors:
- Don’t just focus on the C-Suite.
- Make your content work harder.
- Content is king. But relevance rules.
- Turn your sales team into content marketers.
- Be disruptive to cut through.