DIXONS RETAIL – OMNI-CHANNEL VISION
BUILDING A MEANINGFUL OMNI-CHANNEL EXPERIENCE FOR CURRYS & PC WORLD
Dixons didn’t want a strategy per se, but a clear appreciation for the direction they should be taking and a clear and actionable framework for getting there.
In essence, we were asked to define the ‘vision’ for the PC World and Currys digital presence. This pulled on the strands of content, social, live, mobile and ecommerce to define the ultimate omni-channel retail experience.
We looked at the trends and factors influencing the contemporary retail environment, and matched this to the flexing needs of today’s connected, always-on consumers. The result is a clear set of guiding principals and worked-through prototype of the multi-channel presence of the future.
This has given the Dixons Group internal team something to work towards – as well as practical elements to implement in the shorter term.