BBD tailors a Pittards campaign to drive sales and brand awareness.

Bright Blue Day has developed an integrated campaign for premium leather goods brand, Pittards, to generate brand awareness and increase retail sales.

We created a mini collection called Pittards Everyday Extraordinary to appeal to our defined target audience – modern male and female professionals who have expendable incomes and appreciate excellent design and quality. This collection was housed on a microsite where people were driven to by organic and paid social ads.

In order to increase Pittards brand awareness amongst our target audience, we created a piece of branded content with the UK’s top menswear blogger Matthew Zorpas  AKA The Gentleman Blogger.

To make this a truly integrated campaign, Bright Blue Day wanted to create an experience that brought Pittards Everyday Extraordinary to our target market. We organised a pop-up shop for two weeks, in the heart of London within Ham Yard Village, Soho. In order to drive people to the pop- up, we ran geo-targeted social ads on Facebook and Instagram and we offered exclusive discounts on Black Friday.

We also run Facebook ads to increase online sales before Christmas and offered 50% off on selected items as part of Boxing Day and January sales.

Watch our latest film to discover the results.