Bright Blue Day has developed an integrated campaign for premium leather goods brand, Pittards, to generate brand awareness and increase retail sales.
We created a mini collection called Pittards Everyday Extraordinary to appeal to our defined target audience – modern male and female professionals who have expendable incomes and appreciate excellent design and quality. This collection was housed on a microsite where people were driven to by organic and paid social ads.
In order to increase Pittards brand awareness amongst our target audience, we created a piece of branded content with the UK’s top menswear blogger Matthew Zorpas AKA The Gentleman Blogger.
To make this a truly integrated campaign, Bright Blue Day wanted to create an experience that brought Pittards Everyday Extraordinary to our target market. We organised a pop-up shop for two weeks, in the heart of London within Ham Yard Village, Soho. In order to drive people to the pop- up, we ran geo-targeted social ads on Facebook and Instagram and we offered exclusive discounts on Black Friday.
We also run Facebook ads to increase online sales before Christmas and offered 50% off on selected items as part of Boxing Day and January sales.
Watch our latest film to discover the results.