SKINS – PURE SPORT
POSITIONING SKINS AS THE Go2 COMPRESSION CLOTHING BRAND FOR FAIR COMPETITIVE SPORT
With the sports world continually dogged by doping stories, our friends at BBDPerfectStorm worked with SKINS to launch its first major global campaign. Under the banner of Pure Sport, the campaign makes a powerful step to remove drugs from sports by encouraging athletes to #ChooseTheRightTrack. As well as developing the manifesto, digital platform, global content strategy and managing the social media campaign, they directed and produced a video of Ben Johnson to promote the #ChooseTheRightTrack campaign on his global tour which culminated in Seoul on the anniversary of the ’88 Olympic 100m final.