Bright Blue Day developed a B2B social campaign for Japanese tech firm Kyocera that increased reach, engagement and influence online.
Bright Blue Day was appointed to help Kyocera Document Solutions to step-up their social media activity. The focus was on Twitter and LinkedIn – where Kyocera had established social media profiles.
BBD started the assignment with workshops for the sales and marketing teams to develop a social and content strategy to guide the output across several social media platforms. This involved analysis of existing social profiles to understand the make-up of the followers and any crossover with the target audience. A content audit was completed to assess the relevance and quality of existing assets. Benchmarking with industry peers identified opportunities for growth.
The content team at BBD then set about producing social content, using a new visual style and tone of voice to make sure Kyocera stood-out in the social feeds of their followers.
The new approach moved the dial on several social media metrics (note these are organic results):
Adam Lewis, Head of Social and Content at Bright Blue Day, said, “It goes to show that when you combine audience insight, with great content and creative, the audience on social media will respond.”
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