Haven’s 37 parks are celebrated as the epitome of a quintessentially British holiday. The case for owning your own Haven Holiday home was not so well understood. With activity siloed within each park, a more contemporary approach to reaching new audiences and telling the ownership story was needed.
Detailed data analysis revealed distinct audience profiles. Mapping their journeys helped to identify where we could influence. A single unified brand and creative platform ‘Sold It’ highlighted the benefits that can only come from ownership. With national and local activations through press, paid social and live channels, we’re introducing a whole new audience to be possibilities of Haven Holiday home ownership.