Pittards has been making leather goods for some of the world’s best-loved luxury and sporting brands for over a century. Now was the time to re-launch its own-label brand. Whilst able to claim design and manufacturing expertise second to none, getting attention and stand-out in a fiercely competitive sector would prove far harder. We needed to make the Pittards brand mean something for today.
A ‘capsule’ collection aimed at the active and discerning ‘everyday carry’ urbanite. The ‘whatever you carry, carry it well’ creative presents the collection as not only objects of desire and unbeatable quality, but built to perform for the everyday. Launched through a pop-up in London’s Soho, the story was brought to life through digital and social channels with press and point of sale support.