The RNLI is one of the
UK’s, world’s biggest charities responsible for over 6,000 rescues last year alone. But isn’t just there for deep-sea trawlermen and run-aground yachtsmen. The busiest station, for example, is actually on the Thames in London. With so many good causes needing support, we needed to prove how the RNLI is relevant to all of us in our everyday lives, worthy of our attention, time and money.
We worked with the RNLI to launch a series of distinct fundraising platforms. Each had its own identity and ask to reach a specific audience group, with the aim of bringing the RNLI story to life for them and providing a fun means to get involved. So much more powerful than rattling a tin.