New cybersecurity threats attack daily. Businesses of all shapes and sizes are under increasing pressure to protect their data, customers and reputations. To cement its position as the only partner capable of dealing with the complexities, speed and scale of today’s threat landscape, a hard-hitting new campaign was needed.
In setting out the new rules of threat protection, we shifted the conversation from IT to the boardroom. A new brand, creative and messaging platform built on the positives of ‘turning points of weakness into points of protection’, contrasting the scare tactics of competitors. Delivered through a series of content first, socially activated nurture campaigns, the programme aimed to generate pan-european demand.