This Silicon Valley superstar was busy disrupting the established file sharing apps – particularly in the enterprise business sector. Continuing this growth meant replicating its US success in Europe and beyond. We needed to get their voice heard over the the noise of inferior default offerings and firmly establish its best for business credentials.
We focused in on Box’s position as a platform on which to build new products, services and processes that transform business — not just another file sharing app. The idea challenged workspace conventions to present a vision for how business could, or should, be done. How to do business better with Box. We delivered a socially activated, blended campaign programme targeting business leaders.