Building on an established UK presence, Britvic was looking to build a stronger and more consistent international footprint for Fruit Shoot. With negative heath perceptions proliferating, we needed to share the positive Fruit Shoot story and get Mums to love it as much as kids.
Together with our sister agency, BBDPerfectStorm, we conceived a global movement to get kids active. A multi-lingual global web presence and social strategy built conversation around active play and the full portfolio. With support from local agency rosters, this was brought to life through advertising, social and live activations.