Visa’s sponsorships of the Olympics and Formula E need to work harder than just logo boards and corporate entertainment. We needed to turn them into opportunities to engage people in the Visa story and purpose.
Activity built using Olympic brand ambassadors like Usain Bolt and Adam Peaty brought the ‘Life Flows Faster’ and ‘Always on’ rally cries to life. Social activations and live promotions built a substantive following for Visa across Europe. Formula E has proved to be the perfect platform to share and engage people in Visa’s responsibility and tech innovation values.