Hammerson is behind many of Europe’s leading retail experiences, such as The Bullring, West Quay and Brent Cross. This means they can offer brands access to over 44 million shoppers a year through advertising and promotions. In an age of pop-ups and social retail, Hammerson needed to shake off the ‘promo-space’ image and put shopper engagement at the heart of modern brand strategy.
We launched dedicated unit Hammerson Engage, positioned as the go-to partner for progressive brands and start-ups looking to launch new products, trial new retail concepts and connect with millions of shoppers across the UK. The ‘where more happens’ brand story was brought to life across digital and social channels and delivered through an online platform that connects the journey from idea and planning to activation and measurement.